49 - What Self Trust Really Looks Like (Trust You're Worth It!)

What Self Trust Really Looks Like (Trust You're Worth It!)

Most women think self-trust comes after confidence.

I've learned it's the other way around.

In this episode, Jo explores why investing in yourself has very little to do with money and everything to do with the decisions you make about your own worth.

Drawing on her personal journey from the NHS to building a business she loves, Jo shares how self-trust is created through small, courageous choices that slowly reshape your identity, your beliefs, and ultimately your life.

If you've been waiting until you feel more confident, have more money, or feel completely ready before taking the next step, this episode will encourage you to start trusting yourself today.

In This Episode

  • Why investing in yourself is about identity, not money
    β€’ How self-worth influences every decision you make
    β€’ Why so many women put themselves last
    β€’ The subconscious beliefs that keep us playing small
    β€’ How choosing yourself creates new opportunities
    β€’ Why successful women take action before they feel ready
    β€’ Building self-trust one decision at a time
    β€’ Rewiring limiting beliefs around worthiness, wealth, and success
    β€’ How every investment sends a powerful message to your subconscious mind
    β€’ Why giving yourself permission changes everything

Timestamps

00:00 – Why investing in yourself changes everything
00:26 – Investing in yourself is a decision, not just money
00:51 – Why women so often put themselves last
01:15 – Recognising your own dreams and desires matter
02:04 – Self-worth is the foundation of lasting change
02:33 – Nothing changes until you choose yourself
02:47 – My journey from the NHS to building a business I love
03:42 – Saying yes before you feel ready
04:29 – Why beliefs matter more than knowledge
05:25 – Challenging and replacing limiting beliefs
05:36 – Becoming the woman who believes she's worthy
06:15 – How investing in yourself reshapes your identity
07:12 – Becoming a magnet for new opportunities
07:46 – Why successful women move before they feel ready
08:10 – Choosing courage over certainty
08:40 – How self-trust creates lasting transformation
09:07 – New beliefs create new results
09:45 – Questions to help you move forward today
10:03 – Giving yourself permission to want more
10:37 – You don't need anyone else's permission
11:07 – One decision can change your future
12:14 – Closing reflections

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